A.P.C. The other iconic bag

Since June 2021, A.P.C. has replaced single-use kraft bags with recyclable and reusable bags made from 100% recycled material sold at a fixed price (€3). Before the introduction of the new recycled and recyclable packaging, 172,850 paper bags and sachets had been distributed. Part of the money raised will be donated to the GoodPlanet Foundation, a non-profit organisation founded by Yann Arthus Bertrand, which runs solidarity and environmental field projects around the world.
In 2022, A.P.C. raised over €47,000 for GoodPlanet. These funds have been used in particular to develop solar energy in bioclimatic schools in Ladakh, a territory of the Indian Union in the Himalayas.