Biarritz welcomes a new A.P.C. store in the heart of the city, just a few steps from Place Bellevue, facing the Grande Plage and the Atlantic Ocean. The Parisian brand, known for its denim, precise cuts and leather pieces, and more broadly for its durable, well-crafted clothing, offers menswear, womenswear and accessories in this new location.

The store is part of the Mistral concept, a system of prefabricated modules designed independently and then arranged within the space according to the layout of each address. The space is punctuated by volumes that function as boxes, each dedicated to a specific theme from the collections. A way of presenting A.P.C. as a spatial experience, renewing materials, details and sensations.

In Biarritz, the selected materials are navy mottled felt and okoumé wood, bringing warmth and simplicity to the space. An interior designed in dialogue with its surroundings.

A.P.C. BIARRITZ: 3 Place Georges Clemenceau, 64200 Biarritz